Visa Launches Crypto Consultation Service Amid Uptick in Client Interest

With a recent survey indicating that users would join a crypto-friendly bank, Visa’s crypto advisory is hoping to smooth the transition.

Visa is diving deeper into the world of digital assets after it unveiled a new cryptocurrency consulting arm.

The financial services giant hopes that the new initiative will facilitate mass adoption of Bitcoin and other cryptocurrencies as well as help its clients navigate the pitfalls of the fast-growing sector.

“We’ve seen a material shift in our clients’ mindset in the last year, from a desire to explore and experiment with crypto, to actually building a strategy and product roadmap,” Carl Rutstein, global head of Visa Consulting and Analytics, said in a statement.

According to the company, understanding the crypto ecosystem is “a vital first step” for financial institutions eager to attract or retain customers with crypto offerings, retailers looking to delve into non-fungible tokens (NFTs), or central banks exploring digital currencies (CBDCs).



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