Things Everyone should know about salesforce
What does Salesforce offer?
Salesforce is designed to service all aspects of the modern business, and houses several product trees underneath the Salesforce umbrella.
As Salesforce products are based in the cloud, they can be seamlessly integrated, as well as with external applications such as email, social media, Microsoft Office and content management systems.
Salesforce is also completely customizable, which allows users to build their own bespoke solution that perfectly services the needs of their business — no coming up short, but also no unnecessary applications taking up space.
Here are the core Salesforce products:
Who uses Salesforce and why?
Salesforce can be used by all branches of a business to gain, retain, and appease customers. It is just as useful for effective data administration as it is for identifying new opportunities, which is why it’s such a popular CRM solution across a diverse range of industries.
If the lifeblood of an organization is sales, the insight, forecasting, and reporting features boasted by Sales Cloud will give every advantage to a sales team, regardless of its size. The platform is utilized by all roles within the sales spectrum.
Moving to a completely different area of business, Marketing Cloud allows marketing executives to draft, schedule, and tailor campaigns to offer custom content for new and returning customers. It is valuable for social media marketing, content marketing, email marketing, B2B marketing automation, digital advertising, and organic search — virtually all roles across digital marketing.
The culture of customer service is changing, and Service Cloud empowers staff to keep track of customer interactions before highlighting the quickest and most effective resolution. Its integration with telephony also makes it a brilliant solution for contact centers.
How can it help businesses grow?
Salesforce is ultimately a conversion-centric platform, and so will help businesses grow by increasing sales.
a will generate a higher volume of sales leads through intelligent marketing, before managing and nurturing those leads until the opportune time to approach the customer. When the sale is made, Salesforce will use that information to inform future marketing and sales efforts — it is a constant cycle of sourcing and harnessing data to improve future processes.
Customer retention is also hugely important, and Salesforce supports this by offering exceptional customer service solutions. The emphasis is always on finding the quickest and most effective solution for customers, ideally through self-service portals. A positive customer service experience is extremely important for repeat business.
By streamlining business processes, Salesforce is also extremely valuable for increasing productivity. This allows staff to focus more time on their job role as opposed to data administration or analysis; resources can be invested in more sales staff or valuable people who will enrich the business, instead of hiring extra people to prop up the back end.
What is the difference between Salesforce and its competitors?
“Salesforce maintains its competitive lead due to its focus and direction on business applications for employees and end customers, engaged through sales, customer support and marketing.” — Gartner
Salesforce’s main competitors are Microsoft Dynamics, Oracle, and HubSpot. Salesforce CRM is not a unique concept, as many of its competitors offer similar sales, marketing, and customer service solutions. Where Salesforce differs is that it is entirely cloud-based, which makes it much easier to navigate remotely, on mobile, or even when integrated with third-party products.
What are the (system) requirements for Salesforce?
Salesforce is a cloud-based CRM platform and so does not have minimum system requirements in the way that an on-premise CRM solution would. However, internet connectivity is required, and the Salesforce online application is only compatible with the following browsers:
- Google Chrome
- Mozilla Firefox
- Microsoft Internet Explorer
- Apple Safari
What releases are currently available?
Salesforce commits to making a new release three times a year; this usually results in Winter, Spring, and Summer releases.
The Salesforce Summer ’18 release notes are available here. The emphasis of this version was on delivering more personalized and integrated customer journeys, with new levels of data insight across the many Salesforce products.
What certifications are available?
Salesforce certifications are globally recognized credentials that provide an immediate level of legitimacy to a Salesforce professional’s resume. Not only will these set the candidate apart from their peers, but also give them the opportunity to upskill in the process.
The following are active Salesforce certifications as of October 2018, with the registration and retake fee (US Dollars) listed alongside. These fees do not include local tax:
- Salesforce Certified Administrator $200/$100
- Salesforce Certified Advanced Administrator $200/$100
- Salesforce Certified Platform App Builder $200/$100
- Salesforce Certified Technical Architect $6000/$3000
- Salesforce Certified Application Architect N/A
- Salesforce Certified System Architect N/A
- Salesforce Certified Commerce Cloud Technical Solution Designer $400/$200
- Salesforce Certified Data Architecture and Management Designer $400/$200
- Salesforce Certified Development Lifecycle and Deployment Designer $400/$200
- Salesforce Certified Identity and Access Management Designer $400/$200
- Salesforce Certified Integration Architecture Designer $400/$200
- Salesforce Certified Mobile Solutions Architecture Designer $400/$200
- Salesforce Certified Sharing and Visibility Designer $400/$200
- Salesforce Certified Community Cloud Consultant $200/$100
- Salesforce Certified Field Service Lightning Consultant $200/$100
- Salesforce Certified Pardot Consultant $200/$100
- Salesforce Certified Sales Cloud Consultant $200/$100
- Salesforce Certified Service Cloud Consultant $200/$100
- Salesforce Certified Commerce Cloud Digital Developer $200/$100
- Salesforce Certified Platform Developer I $200/$100
- Salesforce Certified Platform Developer II $200/$100
Check out our Salesforce Developer Certification guide HERE.
- Salesforce Certified Marketing Cloud Consultant $200/$100
- Salesforce Certified Marketing Cloud Email Specialist $200/$100
- Salesforce Certified Marketing Cloud Social Specialist $200/$100
- Salesforce Certified Pardot Specialist $200/$100
- Salesforce Certified CPQ Specialist $200/$100