Salesforce Campaign: What are your campaign goals?

  • Lead generation campaigns include direct mail, email blasts, web seminars, conferences, and trade shows. These types of campaigns directly generate new prospects. In Salesforce, you can easily track the effectiveness of each campaign in terms of the amount of new business generated.
  • Brand building
  • Brand-building campaigns include print advertisements, billboards, and radio advertisements. These types of campaigns may not generate direct responses, so the calculation of campaign ROI may not be as straightforward.

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