Salesforce Campaign: What are your campaign goals?
Campaigns usually have one of the following primary goals:
- Lead generation
- Lead generation campaigns include direct mail, email blasts, web seminars, conferences, and trade shows. These types of campaigns directly generate new prospects. In Salesforce, you can easily track the effectiveness of each campaign in terms of the amount of new business generated.
- Brand building
- Brand-building campaigns include print advertisements, billboards, and radio advertisements. These types of campaigns may not generate direct responses, so the calculation of campaign ROI may not be as straightforward.
If you want to analyze your marketing budget by campaign goal, we recommend that you add a custom campaign picklist called Campaign Goal to track the primary goal of each campaign. This picklist should include values such as Brand building, Lead generation, and any other campaign goals your organization might have.