Rolex Jumps Into Metaverse

Swiss luxury watchmaker, Rolex, has filed a trademark registration pertaining to cryptocurrencies, non-fungible tokens (NFTs), and virtual products, which suggests that the company is interested in participating in the metaverse game.

Michael Kondoudis, a trademark, and patent attorney, tweeted information on the trademark application that Rolex had submitted to the USPTO, which reveals the luxury wristwatch has big plans for its brand in the metaverse.

The trademark application with serial number 97655284 was registered on October 31, 2022 and includes ideas for NFTs as well as the exchange and transfer of virtual currencies, according to the information available.