Pepsi Announces Foray Into NFT Space; Designs 1,893 Unique Tokens

The Pepsi Mic Drop genesis NFT exists on the Ethereium blockchain. Each token will be created by using 50% unique attributes across six categories.

Joining the bandwagon alongside some of the biggest global companies Pepsi has announced foray into the NFTs (non-fungible tokens) space. The 128-year-old beverage major is developing 1,893 unique tokens that comprise creative variations of a capacitor microphone that depict various soft drink flavours offered by Pepsi. The number of unique tokens being developed also represents the year in which Pepsi was born. Read on to find out more about the Pepsi NFT collection.

Marking the occasion, Todd Kaplan, Pepsi’s marketing vice president said “Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions.” Additionally, Pepsi has revealed in a press release that the NFTs are created using an algorithm that ensures each token is unique and the design is not repetitive. The NFTs will be launched on December 14, 2021, and will be mined by those who have entered the waitlist on the same day.