Lionel Messi Takes Stake in NFT Fantasy

Football legend Lionel Messi is now an investor and a brand advocate for Sorare, a non-fungible token (NFT) trading game in France.

According to a statement released by the company on November 9, 2022, the Argentine superstar, who plays for the French football club, Paris Saint-Germain, will help Sorare establish new benchmarks for how fans interact with teams and athletes.

In addition, they will collaborate to develop fresh content and fan experiences, Sorare said.

The company said that Messi has taken an equity position in Sorare as part of the agreement without going into further detail regarding the size of his ownership or other parameters. The collaboration with Messi, according to Nicolas Julia, the CEO and co-founder of Sorare, was a ‘huge milestone’ for the company.