Is It Essential to Have a Salesforce Administrator?

If you use Salesforce, you will find that it is an excellent tool for the business. At first, however, it can be a bit intimidating with the sheer array of features it presents. This is where the importance of the Salesforce administrator lies: in their ability to help your company with errors, changes, problems, training, and improvements to this tool.

Let’s take an example: with the help of a Salesforce admin, your sales staff can set up custom dashboards, fields, alerts, and reports to shorten the sales cycle and closely track each lead.

If a company does not have a Salesforce administrator, the capabilities of the tool may not be fully exploited and/or there may be adoption issues as users can become frustrated with the system. An effective Salesforce implementation cannot be conceived without the role of an administrator who is at the service of the company’s users to guide them through this process successfully.