Amazon generates profit primarily through its e-commerce platform, which allows customers to purchase a wide variety of products and services directly from the company. Amazon also generates profit through its cloud computing division, Amazon Web Services (AWS), which provides a range of cloud-based infrastructure and services to businesses and individuals. In addition to e-commerce and cloud computing, Amazon generates profit through other business segments such as digital streaming services (e.g., Amazon Prime Video and Amazon Music), advertising, and other subsidiaries like Whole Foods Market.