• Business Intelligence (BI) basically analyzes the previous data to find hindsight and insight to describe business trends. Here BI enables you to take data from external and internal sources, prepare it, run queries on it and create dashboards to answer questions like quarterly revenue analysis or business problems. BI can evaluate the impact of certain events in the near future.
  • Data Science is a more forward-looking approach, an exploratory way with the focus on analyzing the past or current data and predicting the future outcomes with the aim of making informed decisions. It answers the open-ended questions as to “what” and “how” events occur.

A decision tree, as the term suggests, uses a tree-like model to make predictions. It resembles an upside-down tree and uses a similar process that you do to make decisions in real life, i.e., by asking a series of questions to arrive at a decision.

A decision tree splits data into multiple sets of data. Each of these sets is then further split into subsets to arrive at a decision

a decision tree uses a natural decision-making process, i.e., it asks a series of questions in a nested if-then-else structure. On each node, you ask a question to further split…


Companies that strive to improve their sales pipeline and close more deals with Salesforce eventually realize that they need to go beyond regular monitoring of sales effectiveness and creating numerous pipeline dashboards. Rather, this process starts with building a seamless workflow that describes how sales reps should work with leads to convert them into closed sales deals. We leverage our Salesforce consulting experience, to show how companies can effectively manage leads as well as convert them into opportunities thereby increasing sales and bridging the gap between sales and marketing teams using Salesforce lead management.


This part of Salesforce platform is focused on providing support and help to the customers. This helps in retaining the customers, increasing their satisfaction and loyalty. Its uniqueness lies in providing faster service compared to traditional methods, giving individual attention to each customer needs and taking a proactive approach to customer issues. That ultimately enhances the customer’s experience hence loyalty which in turn creates a good impact on sales.

Following are the key business Goals achieved by using the Service Cloud:  Personalized Service:

Give each customer a good service experience based on their unique problems and history of purchases…


What is a Recursive Trigger :
A recursive trigger is one that performs an action, such as an update or insert, which invokes itself owing to, say something like an update it performs.

Recursion is the process of executing the same task multiple times. There may be chances to hit the Governor Limit with Recursive Trigger. Below example shows what is a Recursive Trigger and how it can be avoided.


Custom Settings :

  • Custom settings enable you to create custom sets of data, as well as create and associate custom data for an organization, profile, or specific user. All custom settings data is exposed in the application cache, which enables efficient access without the cost of repeated queries to the database.
  • You can control the visibility of custom setting by specifying it as public or protected. If custom setting is marked as protected, the subscriber organization will not be able to access the custom setting. If it is marked as public, then subscriber org can also access it.
  • There are…

What is mixed DML exception in Salesforce?

Whenever you are getting this error it means that two Sobjects(setup & non-setup) that your using in your code can not mix during the same transactions.

Why do we get mixed DML errors?

A Mixed DML operation error occurs when you try to persist in the same transaction, changes to a Setup Object and a non-Setup Object. For example, if you try to update an Opportunity record and a User record at the same time.


The Salesforce platform is constantly evolving, with regular releases three times a year (Winter, Spring, Summer) that include many new features

Here are some of our favorite upcoming features:

1. Salesforce Release Notes Moving to Salesforce Help


What does Salesforce offer?

Salesforce is designed to service all aspects of the modern business, and houses several product trees underneath the Salesforce umbrella.

As Salesforce products are based in the cloud, they can be seamlessly integrated, as well as with external applications such as email, social media, Microsoft Office and content management systems.

Salesforce is also completely customizable, which allows users to build their own bespoke solution that perfectly services the needs of their business — no coming up short, but also no unnecessary applications taking up space.

Here are the core Salesforce products:

Sales Cloud

Service Cloud

Marketing…


The term bulkifying Apex code refers to the concept of making sure the code properly handles more than one record at a time. When a batch of records initiate Apex, a single instance of that Apex code is executed, but it needs to handle all of the records in that given batch. For example, a trigger could be invoked by an Force.com Web Services API call that inserted a batch of records. Or a custom Apex Web Service. …

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